NEWS: Study published: The Future of Enterprises in the Face of AI.
Only 6,3% of Digital Leaders globally report a positive ROI of their scaled AI applications.*
*Source: Digital Leadership Report 2025, Harvey Nash
The Most Common Challenges:
1) Technology-First Mindset
Instead of defining business goals and evaluating potential technologies based on a business case to achieve those goals, AI is introduced for its own sake. The result: unclear use cases, little to no adoption within the company.
2) The Prototype Trap
Technical solutions deliver the desired results in PoCs, but the data infrastructure, data governance, and data culture are not yet mature enough to provide a fertile ground for scaling AI solutions. The result: each new prototype promises the breakthrough. Sustainable, industrialized solutions never materialize.
3) Completely New Economics
In traditional IT projects, the initial investment is depreciated over time. AI solutions, however, require ongoing computing resources both for use and for continuous training of the models. Once AI solutions are scaled, it often proves difficult to maintain a positive ROI over time.
4) Organizational and Process Bottlenecks
The organization and leadership are not aligned with technology-driven work models. AI solutions are technically efficient, but the communication and coordination efforts around the solution increase significantly. The result: costs are not reduced – they are merely shifted elsewhere.
The Solution
To contribute sustainably to value creation with AI and data, a structured approach is a critical success factor. The steps:
1. Evaluation of the current state (Maturity Assessment), potential, and definition of the target picture
2. Development of business models, targeted design and validation of scalable PoCs and MVPs
3. Adjustment of organizational and leadership structures in relevant teams and departments
At Gueth.com we support companies throughout these three phases – business-oriented, hands-on, and pragmatic.
Join 300+ people from leading organizations and subscribe (free)!
Actionable insights, once per month.








About Philipp
Over the past decade, Philipp has consulted DAX companies, steered teams of 200+ people, and built up several start-ups.
His mission is to build a community that and leverage his experience that ranges from executive-level Big4-Consulting to leading high-growth start-ups. The goal is to help ambitious leaders with the right frameworks and playbooks for understanding disruptive forces and emerging trends and to develop their organizations for sustained success.
To achieve this, he founded Gueth.com to share leading practices and insights on leadership, business strategy, innovation and transformation.

Awards:


Semi-finalist 2021
Media coverage:








Work with Philipp 1:1
The service portfolio includes the analysis of the company's current situation, the target concept and support during implementation.
Consulting & Advisory
Get clarity on strategic questions and pick up pace in operational topics. We remove the fluff from the discussion and bring structure and focus for you and your team.
We help companies to become market-leading organizations by conceptualizing and driving strategic initiatives.
Training & Enablement
Leading practices and hands-on case studies.
Our trainings are designed to deliver the highest value possible in the shortest amount of time.
We help you to gain deep insights and understanding for how the key players in the market lead with vision, plan with strategic foresight and help their team to be the best version of themselves.