Thinking big is a self-fulfilling prophecy. So is thinking small. When you aim for the sky, you end up crawling to the top of a mountain. When you aim for mars, you end up flying to the moon. Think intergalactic.

Building an empire requires innovation and invention from every single crew member. And it requires us to constantly find ways to simplify. Good leaders are externally aware. They look for new ideas everywhere. They are not limited by “not invented here.". When we take novel approaches, we accept that we may be misunderstood for long periods of time. When we’re having a fierce discussion on whether an idea makes sense or not, and the yays and nays couldn't be more divided, it's a good sign that it's something we should move forward with. Because when the majority of our own crew members have a blind spot - then the market definitely has it, too! Push your ideas forward, and do it fiercely.

Ideas are shit - until you execute them. Speed matters in business. Many decisions and actions are reversible and do not need extensive study. Discussing an idea is guessing. Seeing which elements of it work once it's brought to life is knowing. We value calculated risk taking. Get things done.

We always invest in people and potentially good ideas. But every time we generate a fixed expense, increase a budget or hire someone, it is a failure of our organization to meet our customer's demands or our ambition to grow with the existing resources. We value resourcefulness, self-sufficiency and invention. Make things happen not with money, but with magic.

We raise the bar with every new crew member and with every promotion. We recognise people with exceptional talent and we proactively move them to our biggest opportunities. Leaders develop leaders and are serious about their role in coaching others. Empire builders work not for their own, but on behalf of other people to find new ways to help them develop their talent and skills. Guide those around you to greatness.